In 2015 fine clothier Turnbull & Asser began their initial collaboration with historic perfume maker and Jermyn Street neighbor, Floris, to create a scent that perfectly represented their brands elegant quintessential style. Floris is the oldest independent family owned perfumer in the world. Founded by Juan Famenias Floris in 1730 at 89 Jermyn Street (where they still stand today), Floris has catered scents to individuals such as Marilyn Monroe, HM King George IV and HM Queen Elizabeth II over their nearly 300 year history. With that said, it is no surprise why Turnbull & Asser commissioned Floris’s industry leading expertise in the creation of the 71/72 scent. Owing the new scent’s name to the Turnbull & Asser boutique located at 71/72 Jermyn Street – London.
As soon as the new bespoke fragrance was offered for sale it nearly instantly captivated Turnbull & Asser’s devoted clientele. In turn the demand soon exceeded their inventory. Alast, on August 30th Turnbull & Asser will be offering a limited edition scent named 71/72 Eau De Parfum. The scent is characterized by notes of mandarin, juniper, ground spice, warm oud, sandalwood, boisamber and frankincense; allowing for an elegant bespoke year round scent. The 71/72 Eau De Parfum will retail online and in-store for $190 USD.