TAG Heuer, Hublot and Zenith Showcase Their Latest Creations

TAG Heuer, Hublot and Zenith Showcase Their Latest Creations

This year during the Salon International de la Haute Horlogerie, better known as SIHH, multiple makers from the LVMH group displayed some of their most magnificent new creations alongside each other, captivating the minds of both professionals and members of the public alike. The watchmakers included Zenith, TAG Heuer, as well as Hublot. Below we have put together a collection of some of our favorites from the show, which were revealed onboard the LVMH boat that was docked at the Rotonde des Pâquis across from the Beau-Rivage Palace hotel in Lausanne, Switzerland.


During the exhibit, Zenith introduced several new models, which happened to include a range of special editions of the Defy El Primero, initially launched in 2017.  Included among these new editions was the stunning Defy 21 Black Ceramic, combining it’s ceramic bracelet with casual rubber, and the 44mm rose gold Defy 21, which features a black open-worked dial.


TAG Heuer has just expanded their range of connected watches with the addition of two new models of the widely popular Connected Modular timepiece in preparation for this year’s upcoming Baselworld. TAG’s all new Modular 41 offers an elegant 41mm diameter, yet retains all of Connected Modular 45’s functionality.  The instantly recognizable Formula 1 Lady collection also received several updates and new options which now include a wider range of dial choices and interchangeable straps. In addition, TAG also presented the most extravagant version of their connected series, a white gold watch featuring 23.35 carats of paved baguette cut diamonds.


Hublot showcased several new models during SIHH, including the Big Bang Meca-10 Blue Ceramic, which reflects the Maison’s well regarded technical and aesthetic mastery, by blending state of the art mechanics and ultra strong materials.

A highly anticipated release is the Big Bang Ferrari Magic Gold, which will be limited to just 250 pieces and was designed over a seven year close collaboration between the Italian automaker and Hublot.  The Big Bang Ferrari Magic Gold is reminiscent of the iconic Big Bang Unico, reimmagined with a 45mm case and a bezel crafted of 18k polished Magic Gold.

Other models included the Classic Fusion Italia Independent, the Big Bang One Click Sapphire 39mm, and the Classic Fusion Tourbillon Berluti; which was created in coordination with menswear house Berluti, who is also owned by LVMH and is well regarded for their expertise in leather finishing.

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