Located in Apgujeong-dong, which is well regarded as one of the wealthiest neighborhoods in South Korea, Chanel’s newly-opened Seoul flagship store stands out as an identifiable abstraction of the international brand’s icon in a prime, urban surrounding. The opening of which marks the 10th boutique across the country. Architect, Peter Marino, who has been regularly commissioned by Chanel to design boutiques in New York, Paris, Tokyo and London, solved another challenge of how to represent modern luxury in a structural…
Fashion Women's Style
April 12, 2019