Unveiled just a few days ago, is the ‘Boat Tail’, a nod to Rolls Royce’s coach building past. This all-new one of one commission is a tribute to a time when discerning clients would personalize almost every detail of their bespoke Rolls Royce. Although custom commissions like ‘Boat Tail’ are few and far between, Rolls Royce sees the “Coachbuild” program as a permanent fixture within the brand’s future portfolio. Speaking on the program, Rolls Royce Head of Coachbuild Design, Alex…
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Rolls Royce Sweptail
Auto Lifestyle
June 8, 2017
Sweptail: The Ultimate Rolls-Royce
The new Rolls-Royce Sweptail had it’s unveiling on May 27th at the Concorso d’Eleganza Villa d’Este on the shores of Lake Como, Italy. This world-famous event has been home to competition grounds for classic and vintage cars alike since 1929, as well as the host to some of the most legendary concept cars to make their debut in the auto industry. Demonstrating a sleek yet smart outer appearance and a ravishing interior design, the new one-off Rolls-Royce is the first factory-built custom coachwork to originate from…


