Luxury has always had a serious side, however, Poubel takes the opposite approach. Founded by the anonymous creator behind The Gstaad Guy, Poubel is a London-based jewelry label built around humor, individuality and the little obsessions that define a life well lived. The name comes from the French poubelle, meaning trash, while “à la poubelle” became part of The Gstaad Guy’s playful vocabulary for dismissing the absurdities of everyday life. The result is a jewelry collection that is as much…
The Extravagant Team
The Craft Behind the Cup: Aurum Roasting Co
Coffee has long been part of the rhythm of daily life, but in recent years it has evolved into something far more considered. From the origin of the bean to the method of roasting and the final pour, every detail can shape the experience. Along California’s Central Coast, Aurum Roasting Co. is part of that evolution, approaching coffee with the same attention to craftsmanship and provenance found throughout the region’s food and wine culture. Founded in 2023 by Cameron Langshaw…
The Ferrari 308 Turns 50 in Carmel
At the Ferrari Owners Club’s third annual Concours Carmel, Maranello’s most recognizable shapes take over Ocean Avenue There are few places where a Ferrari feels more naturally at home than Carmel-by-the-Sea. On a summer morning during Monterey Car Week, Ocean Avenue trades its usual rhythm of cafés, boutiques and galleries for something altogether more theatrical. The sound of Italian engines fills the streets, polished bodywork catches the California light, and some of Maranello’s most celebrated creations take their place among…
Pure Joy Is Reimagining Ice Cream on the Monterey Peninsula
The emerging Marina-based company brings sugar-free, high-protein indulgence to Carmel. There is a problem with much of the so-called “healthy” ice cream on the market: it rarely tastes like a dessert worth looking forward to. Lower sugar often means less sweetness. Added protein can come at the expense of texture. And while plenty of products promise indulgence without compromise, few manage to capture the richness and creaminess that make a proper scoop of ice cream, or gelato, so satisfying. That…
Inside Signature Day Spa’s New Chapter at Carmel Plaza Luxury, at its best, is rarely about excess. It is about the details that most people do not immediately see: the quality of the ingredients, the expertise behind the service, the atmosphere of a room, and the confidence that comes from knowing nothing has been treated as an afterthought. That is the philosophy that has helped make Signature Day Spa one of Carmel’s most respected wellness destinations. Now, with a new…
Jardin du Désert × Halore
A Fragrance Trunk Show in Carmel-by-the-Sea There is something inherently intimate about a fragrance. Unlike a watch, a garment, or a piece of jewelry, it cannot be seen from across a room. It arrives quietly, settles against the skin, and becomes part of the person wearing it. That intimacy is at the center of Jardin du Désert, an emerging fragrance house whose approach to perfumery begins with an idea rather than a conventional category. The name translates simply to “The…
The Rolex Monterey Motorsports Reunion Celebrates the Machines That Changed Racing Forever
Among the concours lawns, private unveilings, and multimillion-dollar auctions that define Monterey Car Week, there is one event where history refuses to stand still. Each August, the Rolex Monterey Motorsports Reunion transforms WeatherTech Raceway Laguna Seca into a living archive of motorsport. Championship-winning race cars return to the circuit not as museum pieces, but as they were always intended to be experienced—accelerating through sweeping corners, climbing the hills toward the Corkscrew, and echoing across the Monterey Peninsula with the unmistakable…
A Diamond Anniversary for Automotive Excellence: the 75th Annual Concours d’Elegance
Why the Pebble Beach Concours d’Elegance Remains the Ultimate Celebration of the Automobile There are few places in the world where a single blade of grass carries as much history as the 18th fairway at Pebble Beach Golf Links. On an ordinary morning, it is one of golf’s most celebrated landscapes, framed by Monterey cypress and the Pacific Ocean. But for one Sunday each August, the fairway becomes something else entirely, a gallery without walls, where the world’s greatest automobiles…
Monterey Car Week has long been one of the world’s premier automotive celebrations, drawing collectors, enthusiasts, manufacturers, and industry leaders from around the globe. In 2026, the week welcomes a new signature event, PIAZZA Motor Nights, an immersive evening experience that blends extraordinary automobiles with culture, cuisine, entertainment, and hospitality. Inspired by the vibrant public squares of Europe, Piazza Motor Nights is more than a traditional car show. It creates an atmosphere where guests can explore exceptional vehicles while enjoying…
The Quail, A Motorsports Gathering Returns as Monterey Car Week’s Most Refined Automotive Celebration
While Monterey Car Week offers no shortage of extraordinary automotive events, few have earned the prestige and global recognition of The Quail, A Motorsports Gathering. Returning on Friday, August 14, 2026, to the scenic Quail Lodge & Golf Club in Carmel Valley, the 23rd edition promises another memorable celebration of automotive design, engineering, and craftsmanship. Often described as the most elegant gathering of Monterey Car Week, The Quail has carved out a unique identity by combining historically significant automobiles with…










