With news coming from the head of Hugo Boss, the famous German brand has now started a project that drops their luxury branding in order to restore it’s lineage in sartorial refinement for the sophisticated gentleman. At least this was the idea of new CEO Mark Langer’s first remarks that he made to Handelsblatt, that we have gathered from Channel NewsAsia. And we thought to ourselves, why would Hugo Boss drop their luxury branding to take up sartorial refinement? After all sartorial refinement is…
Fashion Men's Style
November 2, 2016
Hugo Boss Restores Their Lineage of Sartorial Elegance
